Mather Economics

Mather Economics specialises in yield management, a strategy that aims to maximise returns per customer or visitor.

Mediahuis has a share in the Atlanta-based consultancy Mather Economics, which was founded in 2002. Mather has developed analytical tools to help businesses better understand their customers’ behaviour. The company has approximately 500 clients worldwide in its portfolio, for whom its manages the price optimisation of subscriptions. These clients in turn serve 30 million households with total turnover of $4 billion.

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