Mediahuis remains market leader in newspaper readership and reaches around seven in ten Flemish news consumers

The latest results from the CIM Belgian Publishing Survey 2026 confirm that news brands continue to play an important role in the daily lives of Belgians.

Every day, more than 5.2 million Belgians engage with a news brand through print or digital channels. 3.8 million Belgians read a newspaper in print or PDF format every day. In Flanders, newspapers and newspaper websites together reach 3.3 million people daily.

The way people follow the news also continues to evolve. Alongside print newspapers and digital editions, websites and apps are playing an increasingly important role in daily news consumption.

Our four news brands

Nieuwsblad, De Standaard, Gazet van Antwerpen and Het Belang van Limburg together reach almost 2.5 million news consumers every day across all platforms. With more than 1.6 million daily readers in print and PDF, Mediahuis remains the market leader in newspaper readership.

• Nieuwsblad remains the largest news brand within Mediahuis, reaching 1.5 million news consumers every day. Its print and PDF editions reach 875,000 readers daily, while Nieuwsblad.be adds approximately 65% in unique reach.

• De Standaard maintains its position as the largest quality newspaper, reaching almost 570,000 news consumers every day. It also remains the leading quality news brand among the highest social groups 1-2. Reach through websites and apps offsets a significant part of the decline in print and PDF readership.

• Gazet van Antwerpen reaches almost 600,000 news consumers every day and remains a strong reference in Antwerp. Across print, PDF and digital channels, the brand reaches more than one in four people in the province of Antwerp every day. With this combined reach, Gazet van Antwerpen is also the third-largest news brand in Flanders.

• Het Belang van Limburg strengthens its undisputed number-one position in Limburg. Readership in print and PDF grows by 7.6%, while the brand’s total reach increases by 4.2% to almost 520,000 daily news consumers. This means the news brand reaches 45% of people in Limburg every day.

Together, Mediahuis’ four news brands reach around seven in ten Flemish news consumers across print, PDF, websites and apps, clearly demonstrating the strength of these brands and how firmly rooted they are in the daily lives of people in Flanders.